Sample Sidebar Module

This is a sample module published to the sidebar_top position, using the -sidebar module class suffix. There is also a sidebar_bottom position below the menu.

Sample Sidebar Module

This is a sample module published to the sidebar_bottom position, using the -sidebar module class suffix. There is also a sidebar_top position below the search.

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THE FIVE PHASES OF CONTENT STRATEGY


ANALYSIS + PLANNING + GENERATION + GOVERNING + GROWING

 

ANALYSIS

Look at existing content and decide what's valuable and what's just "filler". Ask around. Talk to clients and staff to find out what they think is working and what is not. Create an overall checklist of who's currently in charge of content generation and the ways it's being delivered.

 

PLANNING

Once content problem areas and strengths have been pinpointed, create a strategy for creating, managing and organizing content. An information Architecture and/or Site Map is an optimal way to organize content into a hierarchy.

 

 

GENERATE


Generating content is not only about copy. Content includes photography, graphics, videos, articles and slideshows to name a few. All content should feel consistent, on brand and unique to your business and message. Our expert copywriters, photographers and designers can all be a part of your working team if need be. We can also help you determine the best business applications to use for your content delivery.

 

 

 

 

 

GOVERN & GROW

Once your new content is launched, it will continually need to be monitored, evaluated and refreshed. Getting feedback from customers and staff, overseeing your web analytics and spot audits will need to be part of the plan. The long-term success of your site depends on your maintenance.

Areas that will need to be maintained:

  • arrow switch Copywriting
  • arrow switch SEO
  • arrow switch Corporate
  • arrow switch Press Release Marketing
  • arrow switch Syndication

 

 

Get in Touch and Start a Project with Us

 

Drop us a quick message to the right and let us know what kind of project you are interested in us tackling for you. We hope to hear from you soon!

 

Custom Websites - Managed PC Monitoring - Managed PC Maintenance - Managed PC Antivirus - Managed Web Filter - Managed PC Backup - Managed Mail Filter